You can take an iPhone picture of some of your players practicing, and maybe you’ll share it as an Instagram story, but it’s probably not going to be useful in the long term. Let’s say you work in management for a basketball team. Few commercial photographers and videographers use film cameras these days - it’s all digital. Just about every kind of business uses photographs and videos, whether on social media, in marketing materials, or on websites. Some of these include subcategories, but it’s most useful to think of six primary types. įor most organizations, there are six relevant categories of digital assets. However, with the recent rise in popularity of non-fungible tokens (NFTs) that utilize blockchain technology and smart contracts to manage digital ownership, it’s entirely possible that the use of this specific type of digital asset will become a common business practice. This article is not about cryptocurrencies or the “digital asset market,” it’s about digital assets in the file sense. Note: People also refer to cryptocurrencies - digital currencies such as Bitcoin and Ethereum - as digital assets. ![]() A graphic file containing that information, formatted to be printed as a business card, is a digital asset it’s uniquely valuable and can be sent out or printed and distributed to promote you and your organization. Third, it provides unique value to the individual or organization that owns it.Ī text document on your hard drive containing simply your name, the name of your organization, and a relevant phone number is not a digital asset. It has specific characteristics (metadata) that enable discovery. ![]() Second, it lives within a searchable digital infrastructure. Rather, there are three key features that define a digital asset.įirst, it’s a digital file belonging to an individual or organization. This is a broad definition because this is a broad category.Īny given digital file is not necessarily a digital asset. It can be a text document, a graphic, a logo, a file containing the full code of a website - digital assets live on computers or the cloud and are utilized by an organization for business purposes. Simply put, a digital asset is just a digital file that adds value to an organization. Most modern businesses are essentially media businesses, actively creating content for their websites, their social media accounts, and their marketing campaigns.Īll that digital content, plus some other documents and files behind the scenes, defines a broad category of files called “digital assets.” The business world is well into the digital age. That number is sure to rise, since between 70-80 percent of consumers research companies online before making a purchase. Today, even most small businesses have a website - about 64 percent, as of 2019.
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